International Journal of Yoga
Users online: 430 
Ahead of print | Login 
 
Home Bookmark this page Print this page Email this page Small font sizeDefault font size Increase font size 
About us Editors Current Issue Past Issues Instructions submission Subscribe Advertise


 
SHORT COMMUNICATION Table of Contents   
Year : 2019  |  Volume : 12  |  Issue : 2  |  Page : 153-157
#Yoga on instagram: Understanding the nature of yoga in the online conversation and community


Department of Kinesiology, University of Windsor, Windsor, Canada

Correspondence Address:
Jillian Lacasse
Department of Kinesiology, University of Windsor, Windsor
Canada
Login to access the Email id

Source of Support: None, Conflict of Interest: None


DOI: 10.4103/ijoy.IJOY_50_18

Rights and Permissions

Background and Aim: The purpose of the present study was to investigate #yoga on Instagram to better understand the nature of who is posting about yoga, in addition to whether the traditional teachings are present. Methods: A multimethod approach was utilized for this study. Using the Netlytic program, a text and content analysis (n = 35,000) was conducted to examine authors' captions/comments associated with #yoga collected over 9 days. An image and caption coding scheme was developed and used to analyze 100 unique authors and images from the larger dataset. Results: The text analysis revealed #fitness was the most cited word (n = 5491), suggesting an emphasis on the physical aspect of yoga. The content analysis suggested that the majority of words were categorized as good feelings (n = 32,747; 51%) and appearance (n = 30,351; 42%), while only a small amount was categorized as traditional teachings (n = 1703; 3%). Images revealed mostly women (n = 89; 89%), who were underweight (n = 68; 68%), in minimal clothing (70%), demonstrating a basic pose (n = 51; 51%), in an indoor environment (n = 57; 57%). Conclusion: According to the text, content, and image analyses, #yoga on Instagram seems to emphasize the physical nature of yoga as consistent with the commercialization of yoga and not traditional teachings of the practice.


[FULL TEXT] [PDF]*
Print this article  Email this article
    

  Similar in PUBMED
    Search Pubmed for
    Search in Google Scholar for
  Related articles
   Citation Manager
  Access Statistics
   Reader Comments
   Email Alert *
   Add to My List *
 * Requires registration (Free)
 

 Article Access Statistics
    Viewed420    
    Printed4    
    Emailed0    
    PDF Downloaded0    
    Comments [Add]    

Recommend this journal